The Secret to Getting ARCs – Building Your Blog Stats

POSTED ON May 20, 2017 BY Austine IN Discussion

I know what you’re probably thinking. FINALLY someone cracked the system and is willing to share their wisdom with the world. Because getting ARCs must be a big secret, right? How do those other bloggers get all those books? What are they doing that I need to be doing?

Without further delay… the secret to getting ARCs is… there is no secret.

I’ll wait until the boo’s and hisses subside.

Sorry to disappoint you but there really isn’t a secret, or even just one way, to get ARCs. But that doesn’t mean this post is useless. I’ll be offering up my account of breaking into the world of review copies shortly.

Due to the length of the originally planned post, I have broken it up into two posts.
Building Your Blog Stats  //  Requesting ARCs



First, I am no expert, nor claim to be, at getting ARCs. I have been a book reviewer for over 8 years and have had varying degrees of success in requesting and receiving review copies over the years.

Which leads me to my second point. This post is based on MY experiences as a book blogger, no one else’s. You might see information that contradicts what you have experienced or have heard somewhere else. That’s totally fine! But I can’t speak for anyone else but myself.

Finally, and this is the big one that I want to get out of the way now. If you are blogging just to get ARCs/free books, this post is NOT for you. And there’s a few reasons for that. Blogging is work. A LOT of work. Personally,  I put in as much time as a part-time job, if not more, every week with NovelKnight. And if you’re just doing this for the free stuff, you’re going to burn out because you’re not doing it for the love of book blogging. Having a book blog does NOT guarantee you free things. Publishing is a business. They’re going to make the best business decision when sending out review copies. Just having a blog isn’t enough.

With all of that said, here’s MY “secret” to getting ARCs.

The Basics

ARCs (Advance Reader Copies) are editions of books that go out before the book is released to get those eye-catching blurbs on the covers and, more importantly for us book bloggers, early reviews. They’re marketing tools, and that means that publishers are more likely to send to bloggers who are a good “investment,” someone who can reach a lot of other people when they promote the book.

So what makes you a good “investment” for publishers?


Building Your Blog Stats

I’ve read post after post from other bloggers who talk about how you get ARCs and one thing that’s always consistent is your blog stats. Your follower count, monthly blog views, blog visitors. You’re not a good investment if you don’t have any followers and no one is coming to your blog. This is what I mean about blogging being work. There is no set amount of blog views or followers you need to reach before you start requesting ARCs (though a general guiding number is around 1,000 followers). But it’s a good idea to build up your following for a few months or so first!

So, how do you create a following?
In short:
  • Post content (regularly)
  • Promote your content online through social media
  • Network with people in the book community

Below I’ve included some ways to build up your stats. You don’t have to do all of them. You can do other things. It’s just a starting point!


  • Read books you’ve purchased or checked out from the library
  • Review them!

The great thing about book blogging is that you never need ARCs to do it. You can review anything you read whether it came from the bookstore or the library. Start building up an archive of book reviews on your blog for books that have already released. This is also a great time to figure out your reviewing style, if you haven’t already, as well as what kinds of books you want to read (YA, adult, a specific genre like fantasy or contemporary, etc).

Weekly Memes

  • Pick one or more weekly memes
  • Write up a post based on that week’s prompt
  • Post it to your blog and add your post link to the meme host’s post
  • Go blog hopping!

Join blog link-ups by participating in some of the weekly memes floating around the interwebs. There are a lot to choose from and I don’t recommend doing ALL of them and flooding your blog, but you can pick the ones that interest you the most.

For those new to blogging, these weekly memes are posts that go up on a specific day, usually, and are hosted by one blog that will have a link-up where you can add your post link and go blog hopping after. It’s a great way to connect with other bloggers.

Not sure where to start? Check out the lists here, hereand here!

Discussion Posts

  • Brainstorm a list of ideas
  • Examples:
    • 10 Books to Read This Summer
    • YA Tropes and Why I Love/Hate Them
    • My Favorite Blogging Apps
  • Write about one!

Feel strongly about a topic related to books or fandoms or anything else related to your blog? WRITE ABOUT IT. Discussion posts are great ways for your audience to interact with you, and you might find more people that share your opinion on something!

Social Media

  • Get involved!
  • Pick a platform (test a few out if you’re not sure where to start)
  • Follow other people posting about topics you’re interested in
  • Post your own content
  • Talk to others!

If you haven’t done so already, get involved with the book community on social media. You’re going to want to build up a following on at least one platform anyway and it’s a great way to share out those posts you’ve been working on. Plus, the community is fantastic and getting to know the other bloggers out there is HIGHLY beneficial.

You’ll find the book community is really involved on several different media platforms but the ones I hear about the most include Twitter, Instagram (fondly called “bookstagram” by those who talk about books), and Tumblr. You don’t have to be involved on every single platform but become familiar with them and what each can offer a blogger in terms of reaching out to readers and talking books.


  • Comment on other blogs
  • Reply on social media
  • Start a conversation with someone new
  • Don’t be afraid to reach out to other book people!

Of all the ways to start building up your blog stats, I think networking is the most important. Interact with other bloggers, with authors, with publishers. Social media is a great way to connect to a lot of people in one place. Go comment on other blogs. Share posts you found interesting. The community tends to pay it forward on its own. This isn’t the kind of hobby where you can do everything on your own. Connections can make a BIG difference, I don’t even mean connections with publishers, but simply making friends with other reviewers.


I hope you found this breakdown helpful. There is no easy way to go about building a following. It requires time and consistency so don’t expect to see success overnight. Get some content up online, share it out with the world, and start interacting with people!

I’ll be talking about requesting ARCs next!


Feedback Time!

I want to make sure that these discussion posts are helpful to YOU so let me know in the comments what you found useful, what wasn’t helpful, what you would like to see clarified or expanded on in a future post, etc.

If you have any other tips you would like to offer to readers, drop them in the comments below!

Never miss another book recommendation!

Book dragons love comments!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

15 responses to “The Secret to Getting ARCs – Building Your Blog Stats

  1. All this is so true. I have friends that have major ARC envy and it’s really understandable but it’s not impossible to get ARCs from good places first like Netgalley and Edelweiss. When you have been blogging longer and have better stats, then you can try to get physical ARCs, but it’s not a requirement! It’s great to get books early but it’s a full time job sometimes! I have so many books I need to read and people don’t realize that there’s a commitment you make when you agree to review a book!
    Excellent post, Austine!

    • They really are a commitment. One of those things it’s best to start small with and figure out how much you can handle! Glad you enjoyed the post!

  2. Great post! I always love these type of advice posts. I haven’t actually tried to request physical arcs from publishers yet but I’ve been thinking about giving it a go recently. I use netgalley to get arcs all the time though, and I love it 😍! It’s so easy to use!

    • Thanks! And yes! NetGalley is a wonderful (and dangerous) place lol. Makes it so easy to request and get your feet wet with ARCs.

  3. eep! Thank you for including my list <3

    This is a lovely post! It's good for people who are just starting a blog AND people who want to start getting arcs. Lots of helpful information 🙂 I don't actually want to get arcs, but I do all of that anyways because I like the community! So, love this.

    Molly @ Molly's Book Nook recently posted: In which I’m reading a bit more
    • I’m so glad you liked it! I tried to make the info as useful as possible for as many people. 🙂

      And of course! I included the lists that I used when I started getting back into weekly memes and yours was one of the first I thought of!

  4. Thank you so much for this, I’m still in the newbie phase and get most of my ARC’s from Netgalley, and from conventions. I also haven’t tried to request physical arcs from publishers, since I need to work on getting my numbers up.

    • You’re welcome! Definitely don’t hesitate to reach out to publishers once you feel comfortable with where your blog is! There isn’t a magic stat number you have to reach to request and be approved. A lot of it can be pure luck too!

  5. Amazing post! Thanks for sharing your experience in the whole book blogging thing. I agree with you about building the connection with fellow book lovers online because that’s where others notice you as well. I’m trying to be more dedicated to my book blog from now on because I’d love to take it more serious than simply posting book reviews. 😀 Anyway, it’s such a helpful post!

    Jasmine recently posted: The Liebstar Award!
  6. Lara

    I’ve just read this and this is really helpful! I’ve had my blog for about 11 months but I haven’t posted a lot. I’ll be sure to post more per your advice! Thanks so much for putting in the effort for this post!

    (my url is but i can’t seem to post it in the website portion!)

    • I don’t really think any are more approachable compared to others. Each has its titles it’s promoting and guidelines (whether we know them or not) for what they’re looking for in a book promoter so just sticking with it and putting your requests out is how you’ll start networking and find publishers that work for you.

      (and when I say “publisher” I actually mean imprint within a publishing house because each imprint may act independently from another within the same house)